Mark Walker Liqueurist & Creative
Cart 0


My London. My Dress Code.
Dalston E8

dalston-vid-to-gif_3.gif
 

My London (My Dress Code) for Topshop


I provided Topshop with the creative strategy and the direction to segment and seed its vast collection of styles to the APAC market. Four capsule collections inspired by London were curated for the APAC market: Dalston, Marylebone, Little Venice, and Shoreditch. With the help of Jade and Linda: two of Asia's style icons and the capital’s coolest neighbourhoods and image makers, My London (My Dress Code) delivered a content-rich product-led experience that drove customers in APAC to Topshop's e-commerce platforms.

_____


creative & Visual assets

Creative Strategy & Director: Mark Walker. Film & Photography: Pigment, London

my-london-sq-dalston-linda+plus-one.jpg

MY LONDON


E8

my-london-sq-dalston-linda+bag.jpg

my dress code
e8

creative-index-selected-SQ-Linda.jpg

DALSTON
E8

seed_www_my_london_website.jpg